The Vagabond Studio http://thevagabondstudio.com Inspiring Peace, Love, and Creative Sustainability Wed, 20 Aug 2014 00:23:08 +0000 en-US hourly 1 http://wordpress.org/?v=3.6.1 Branding in Product Photography – Who Needs a Banner? http://thevagabondstudio.com/2014/07/branding-product-photography-needs-banner.html?utm_source=rss&utm_medium=rss&utm_campaign=branding-product-photography-needs-banner http://thevagabondstudio.com/2014/07/branding-product-photography-needs-banner.html#comments Tue, 08 Jul 2014 14:35:47 +0000 Shai http://thevagabondstudio.com/?p=1668.html   You may have signed into Etsy, recently, and cried the same cry the rest of us have, at some point, over the last few week: ‘Where is my shop banner??!!’. For some, the banner is simply quintessential mark of being an Etsy shop. Others feel it’s an important part of their shop branding. Whether […]

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You may have signed into Etsy, recently, and cried the same cry the rest of us have, at some point, over the last few week: ‘Where is my shop banner??!!’. For some, the banner is simply quintessential mark of being an Etsy shop. Others feel it’s an important part of their shop branding. Whether Etsy decides to stick with the trial ‘banner-free’ layout or not, the testing alone is stirring up trouble for a lot of Etsy sellers.

And that’s not Etsy’s fault.

While we all love having a big, personalized sign on our shop just like a brick-and-mortar store, you have to ask yourself this: If a brick and mortar store’s sign fell, or a light broke and it had to be taken down for repair, would their entire shop lose branding? Nope. If Kohl’s, Target, Victoria Secret, or Old Navy didn’t have a sign on the front, I can almost guarantee you would still know the store on sight.

As Etsy sellers, we don’t want to be Old Navy. That’s why we make handmade items. However, we can take many of the principles of branding and marketing and apply them to our work as well. And, we should, if we expect to be successful.

When Etsy takes away the shop banner, what are we left with? Photos. And our product photos are exactly where the majority of our branding should be in an online shopping platform. They should stand out in such a way that people not only want to click on them, but so your products are recognized right in the search function, or even on Pinterest, before the customer ever makes it into your (potentially banner-less) shop.

Lets take a look at some Etsy sellers who are getting branding right – even on a budget!

Twisted Tree Occassions

Jessica at Twisted Tree Occasions has stuck with the popular white background a lot of sellers use on Etsy. Many feel this is necessary in order to land on a front-page treasury, but you can absolutely have a successful Etsy shop without the treasuries and front-page listing. This background works well, however, for Jessica’s products. She helps her photos stand out from others in the ‘search’ pages by adding brightly colored string to each of her photos which, in turn, brings a cohesive look to her shop as a whole. (Sidenote: Jessica also has great branding in her original shop, Twisted Tree Supplies, where you can find adorable labels, tags, packaging, and findings!)

BrandingElainaDesignStudiosFinal

Lisa from ElainaDesignStudios is one of thousands of jewelry sellers on Etsy. It’s easy for your photos and shop to get lost in the Etsy jewelry world. Lisa uses vintage books and the same patterned backdrop in her photos, but not in all of them. In some photos, you can’t see the backdrop. In others, she doesn’t use books. However, you can spot her photos in a search and, once you click on her shop, the photos all work together well while providing different elements of interest.

BrandingLit&CoFinal

 

KJ, from Lit & Co., is one of my favorite sellers who has moved away from the standard white backgrounds. Not only do the photos stand out in a search because they are bold and different, but KJ uses the product packaging right in the branding of her store. This is an excellent, smart move for many reasons: 1) It’s hard for someone to claim your products as theirs and steal your photos. 2) Branding, branding, branding! 3) You’re saving time and money and 4) Customers on Etsy LOVE cute packaging, so you’re showing them a selling point of your products while bringing together the branding and look of your shop.

 

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Kass, from The Seed Supply, also uses super cute packaging and logos in her product photography. The packaging in these photos pull triple duty – 1) They bring together the aesthetic of the shop as a whole. 2) They bring the shop name and sometimes logo into the shop itself – useful if the photos are posted elsewhere OR if Etsy banners disappear completely and 3) They show customers how cute and useful the seed packaging is – no more drawers full of little envelopes! The branding for The Seed Supply is the same across the board – Kass uses the same fonts, photo filters, and lighting in her Pinterest photos, Facebook photos, and on the store website!

So there you have it – branding, without an Etsy banner! 

Like this article? Check out my articles on Product Photography and Listing Tips!

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The Art of Trapeze – Interview with Molly McCord! http://thevagabondstudio.com/2014/06/art-trapeze-interview-molly-mccord.html?utm_source=rss&utm_medium=rss&utm_campaign=art-trapeze-interview-molly-mccord http://thevagabondstudio.com/2014/06/art-trapeze-interview-molly-mccord.html#respond Thu, 05 Jun 2014 15:25:09 +0000 Shai http://thevagabondstudio.com/?p=1659.html     1. Tell us a little about yourself  This is always the hardest question to answer, LOL! I’m a traveler, writer, coffee-lover, passionate reader, and a huge animal lover; on my Facebook wall, I have to restrain myself from always sharing darling animal videos. In addition to spending my days writing and working with […]

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 Molly McCord

1. Tell us a little about yourself 

This is always the hardest question to answer, LOL! I’m a traveler, writer, coffee-lover, passionate reader, and a huge animal lover; on my Facebook wall, I have to restrain myself from always sharing darling animal videos. In addition to spending my days writing and working with global clients, my passion is supporting other authors and entrepreneurs in marketing their business and sharing their gifts with the world. My professional background includes over 15 years of marketing and communications expertise, so it is exciting to help other people with their messages. Millions of people around the globe are looking for assistance in following their life purpose, so I aspire to contribute to their success. Without getting distracted by animal videos!

2. Tell us about your blog 

People are looking for more support and understanding right now about their life path, so I started my blog in 2011 to offer inspiration and insights for spiritual seekers. ConsciousCoolChic.com has been wildly popular, along with the weekly radio show, and I am grateful to contribute to anyone’s understanding of their gifts and talents. The content includes spiritual topics, consciousness insights, affirmations, and astrology, plus inspiring eBooks and free marketing courses are being served up now – who knows what will come next! It’s a passion of mine to uplift others and return them to their innate awesomeness.

3. How did you get into the study of consciousness? 

I’ve always been a very curious person, and although this can lead to overthinking the trivial parts of life, it can also lead to deeper understandings of ourselves. Consciousness is about mindfulness and awareness, and I’m specifically interested in the spiritual components of connecting our lives to the bigger picture: How can I make the most out of this experience? What am I learning in this relationship? How can I grow and evolve in the best possible ways? I love metaphysical topics, and other like-minded people who strongly resonate with knowing themselves as spiritual beings will enjoy exploring consciousness, too. Like most things, I started studying consciousness as an eager student and found I could guide and teach others in the same pursuits. When it is a passion, it doesn’t feel like work!

4. Tell us about your latest book!

I’ve been told I should write a book about my life adventures, but I only started to get excited about the idea when I connected the themes with spiritual understandings and how everything happens for a reason. The Art of Trapeze has many common life themes that we can all experience, such as following your heart, falling in love, trusting yourself, and moving forward into a bigger dream for yourself.  But I wanted to take it deeper by exploring how we are limitless beings on a grand soul adventure! I didn’t want to hold back or play it safe with a cliché ending or a typical conclusion. This book is truly a fearless depiction of a full life experience; the lifecycle of a dream and the importance of every stage.

 

The Art of Trapeze is the first in a series that explores a soul journey, and the purpose is to show how exploring our consciousness brings us to new levels of personal power and deeper self-love. It has been amazing to see how many people are wanting these insights right now, and how my little book can assist them with understanding their own soul adventure. The full spiritual message will be clear when the third book is released later in 2014 – we’re not done yet!

 

Thank you for taking the time to chat with me! I greatly appreciate connecting with you and your blog readers!

 

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Photography Tips to Sell Your Products! http://thevagabondstudio.com/2014/04/photography-tips-sell-products.html?utm_source=rss&utm_medium=rss&utm_campaign=photography-tips-sell-products http://thevagabondstudio.com/2014/04/photography-tips-sell-products.html#comments Tue, 29 Apr 2014 04:01:50 +0000 Shai http://thevagabondstudio.com/?p=1642.html The product photography  in my Etsy shop is probably my most complimented ‘feature’ throughout my entire shop and blog. ‘I LOVE your photos – I always know when I see one of your listings!’ ‘How do you take such pretty photos of something so simple?!’ I am not, by any means, a photographer. A lot […]

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Photography Tips For Products

The product photography  in my Etsy shop is probably my most complimented ‘feature’ throughout my entire shop and blog.

‘I LOVE your photos – I always know when I see one of your listings!’

‘How do you take such pretty photos of something so simple?!’

I am not, by any means, a photographer. A lot of my product photos are taken with my cell phone camera, though some are taken with my the basic settings on my 10 year old DSLR. You can take awesome product photos, as well, with just about any camera!

1. Natural lighting, all the way! 

Unless you’re using a light box (and I’ll have a tutorial on creating one of those, soon!), take all of your photos in natural lighting. Turn off any surrounding lights, and move your products next to a window. Or, even better, get outside and photograph. The key to outdoor photography is to find some shade. No flash, no direct sunlight, and no indoor lighting! If it’s a sunny day, find a shady spot where your product is well lit. If it’s an overcast day, just head outside! All of my photos, believe it or not, are taken on an extremely messy covered balcony.

Product Photography Tips Example

2) Sharp, Focused Photos!

Lighting and focus are really the two biggest keys to great product photography. Personally, I use manual focus on my camera….because my auto-focus is broken. If you’re using your cell phone, like I often do, make sure you tap and focus the camera app before you actually take the photo. The better lit the area, the greater the chances of the photo being in focus. If you have a macro setting on your camera (normally indicated by a little flower), use it! Another key to sharp photos is to triple shoot – either use the triple shoot setting on your camera or just hold the shutter button down longer. When you press the button to take a picture, the camera moves a tiny bit. However, if you hold the button down and triple shoot, the second and third pictures often come out sharper than the first. Try it!

3) Get creative with backgrounds

One of the reasons my photos stand out as much as they do is because I use a similar, creative background in all of my photos. Honestly, they’re just sheets. Most of them are vintage sheets, but the teal fabric you see all the time is a hand-me-down sheet from a teenage relative. You don’t want to use identical backgrounds if your products are similar, because the customers will see a sea of sameness in your shop, but cohesiveness is important.

Here are some great backdrop ideas:

- burlap

- Wood – cutting boards are great for this! I got mine for $10 at Ikea andt is HUGE

- A picture frame with lace stapled in it and vintage hooks around it for earrings and jewelry

- Coordinating fabrics

- A window pane

- A backdrop against a wall <– great for those with big items or clothing.

- Vintage sheets, curtains, blankets, or clothing from the local thrift store!

Andie at Pursuing Andie, uses the same background for all of her vintage clothing photos, and the same background with a wooden shelf for all of her accessories – I LOVE browsing her shop, and can spot her search listings in a heartbeat.

4) Capture the Details and Action!

Don’t just take a shot of the product, get the details AND the product in action. Selling necklaces, hats, or clothes? Put them on an actual person, or fake model. Make sure to photograph the cute buttons on that vintage top, the swirls in the charm you made, or the stitching in the wall hanging you embroidered. Selling home decor? Set it up like a customer would, and shoot it!

Kass from Homespun Aesthetic is great at capturing the details of her tiny jewelry, and photographs them on the same wooden background!

5) Consistent lighting, filters, and editing

Some days, it’s just gross out and I shoot in my open balcony door (with sheets in a laundry basket. True story.). When I do this, my photos are a little darker than when I shoot outside if I don’t change the settings on the camera. Don’t be afraid to lighten these up a bit in Lightroom, or a free program like Fotor or PicMonkey! Just make sure your items actually look like your items after your edits. While you’re at it, don’t go filter crazy – people like clean photos of the products they’re buying rather than the artsy photos we see nowadays on IG. I add the same two filters to my IG product photos, but not in the shop photos. If some of my photos aren’t as sharp as others, I’ll increase the sharpness a tad in a program as well. However, do NOT mess with the saturation and brightness – you don’t want to mislead your customers into thinking your products are brighter or more colorful than they really are and customer complaints abound when photos are misleading.

I also use the exact same editing filters every time – I have a matte and a vintage matte version of every photo, as well as a clean edit. This helps me cross promote and use photos that work better on each social media platform.

6) Create a permanent photo set up, or a portable one!

Depending upon what you sell, you can create a permanent or portable photography set up. Mine is a very portable basket full of sheets. I can take it out to the balcony and set it up in the same spot, with the same lighting, every time. You can move furniture next to a window and clear it off to use the surface when you need to take product photos. You can have an outdoor table and a portable bag or box of wooden stands, jewelry boxes, or plants to use as props. Having a set up helps keeps things consistent as well as makes the photography process go more quickly. I never have to second guess what I’m going to do for product photos, because I have an easily accessible system.

Other Tips:

- Don’t go crazy with distracting props. A simple background that helps the product stand out is best.

- Don’t go too color crazy, either! Again, the focus should be on the product itself.

- Play around with complimentary colors! Remember, complimentary colors are opposites on the color wheel. So, green and red, blue and orange, purple and yellow, etc. – try accenting with the color opposite and see if that helps your photos ‘pop’!

- Don’t cover your photos in writing. ONLY my ‘Any two for $25′ type listings have text on them, because the mobile Etsy app already puts text over the photos and too much can be distracting. Even worse, the texts can overlap and make it all unreadable.

- Try shooting from different angles – shoot from directly in front of your product, from the sides, as well as above.

What photo tips do you have to share? Which tip are you going to try to implement first? 

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Sunday Shares: Simplicity, Jealousy, and Plug-Ins! http://thevagabondstudio.com/2014/04/sunday-shares-2.html?utm_source=rss&utm_medium=rss&utm_campaign=sunday-shares-2 http://thevagabondstudio.com/2014/04/sunday-shares-2.html#respond Sun, 27 Apr 2014 04:01:10 +0000 Shai http://thevagabondstudio.com/?p=1637.html The goal of The Vagabond Studio is to inspire and educate, but I’m the first person to admit that I don’t have all of the knowledge and resources in the world. Even the things I do know, other people have said better. I’m just Shai – I share what I know and, on Sundays, I […]

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Feel More Quote

The goal of The Vagabond Studio is to inspire and educate, but I’m the first person to admit that I don’t have all of the knowledge and resources in the world. Even the things I do know, other people have said better. I’m just Shai – I share what I know and, on Sundays, I share awesome articles, tips, and tools from others. 

Blog Posts

10 Ways to Embrace Simplicity via @AlwaysWellWithin

A Simple Mantra to Dramatically Shift Your Self Worth via (the Urhmazing) Denise Duffield-Thomas!

5 Ways to Deal with Being Jealous via Oh Happy Life!

Start a Project, Not a Business via Uncaged Life

5 Questions to Ask Yourself if You Want To Reconnect with the Present Moment via Wild Sister

3 Things You Forgot About Email And How To Make Sure Yours Get Read via The Middle Finger Project

 

Tools

Free WordPress PopUp ‘PopUpAlly’ Plug-In! via Nathalie Lussier

Yoast – Free WordPress SEO Plug-In (My SEO Plug-In of choice!)

 

Leave your links here, as well!! 

 

 

 

 

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Manic Monday: Listen to Your Body http://thevagabondstudio.com/2014/04/manic-monday-listen-body.html?utm_source=rss&utm_medium=rss&utm_campaign=manic-monday-listen-body http://thevagabondstudio.com/2014/04/manic-monday-listen-body.html#respond Mon, 21 Apr 2014 05:01:20 +0000 Shai http://thevagabondstudio.com/?p=1634.html This weekend was an interesting weekend because, for the first time in months, I wasn’t racing out the door for my bi-weekly trip to the east side of Atlanta, ready for my ‘break’ from the world. Friday morning, I was excited, but my afternoon completely drained me of all energy, willpower, and positivity.  I really […]

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Manic Monday 421

This weekend was an interesting weekend because, for the first time in months, I wasn’t racing out the door for my bi-weekly trip to the east side of Atlanta, ready for my ‘break’ from the world. Friday morning, I was excited, but my afternoon completely drained me of all energy, willpower, and positivity. 

I really wanted to go. I knew I wanted to go. But, I didn’t want to make the trip, despite it only been an hour and a half away. No.willpower.at.all.

Lesson number 1 of the weekend: When you make the decision to avoid someone or something, remember that there was a reason. Otherwise, you’ll find yourself on the receiving end of an unexpected migraine, high anxiety, and a sudden need for an afternoon nap. Or, in my case, sitting on the sofa, an hour after you should have left, nursing a headache and staring at an empty suitcase while you sip on hot tea.

As long as I make it to east Atlanta before bedtime, life is grand, I just prefer to make it there way earlier. The earlier the better. I was there sometime between 8:3o and 9, ate dinner, hung out, and went to bed. I woke up Saturday morning with the extreme desire to just lay in bed and read all day. Instead, I went to the Renaissance Festival. Even there, I found myself sitting just to sit. LOVED going and had a blast, but I kept feeling an urge to spend time within myself. Or, much less outside of myself. I took a hot bubble bath that night – one of those baths that are so hot I couldn’t get in for awhile. And, I just sat there, with my legs over the edge of the tub, relaxing. Sunday morning, I woke up and wanted to stay in bed with coffee and a book all day. Instead, I made my way to a comic book store, then a Barnes and Noble. By 3:30pm, I was laying on a couch, staring at a ceiling, with the realization that one of the most challenging weeks I’ve ever faced would be upon me in less than 24 hours, and I hadn’t listened to my body at all. 

Well, maybe in pieces. But now I’m facing the week and thinking ‘Can I just sleep through it all? See how things turn out when I wake up on Friday?’

No. No, I can’t. So, I will buck up, put on my big girl panties, and rock the socks off of this week while taking as many mini-sabbaticals to my front porch or bubble bath as I can.

Lesson #2 of the weekend: Listen to your body. It knows what it needs. 

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Sunday Shares: http://thevagabondstudio.com/2014/04/sunday-shares.html?utm_source=rss&utm_medium=rss&utm_campaign=sunday-shares http://thevagabondstudio.com/2014/04/sunday-shares.html#respond Mon, 21 Apr 2014 04:00:05 +0000 Shai http://thevagabondstudio.com/?p=1599.html The goal of The Vagabond Studio is to inspire and educate, but I’m the first person to admit that I don’t have all of the knowledge and resources in the world. Even the things I do know, other people have said better. I’m just Shai – I share what I know and, on Sundays, I […]

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The goal of The Vagabond Studio is to inspire and educate, but I’m the first person to admit that I don’t have all of the knowledge and resources in the world. Even the things I do know, other people have said better. I’m just Shai – I share what I know and, on Sundays, I share awesome articles, tips, and tools from others. 

 

Why Saying No is the Ultimate Form of Self Care via Tricia, The Joyologist!

Just The Tip: Top 25 Coolest Online Tools (Oh, and Lug Nuts Ruin Lives.) via The Middle Finger Project

On Being Qualified via The Art of Non-Conformity

Haterz Gonna Hate via Denise Duffield-Thomas (luckybitch.com) <– LOVE and totally relate to this one

How to Triumph Over Self-Pity and Defeat Self-Loathing via Tiny Buddha <– I know SO many people who need to read this.

 

 

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Vagabond Quoteables: Rise and Rise Again http://thevagabondstudio.com/2014/04/vagabond-quoteables-rise-rise.html?utm_source=rss&utm_medium=rss&utm_campaign=vagabond-quoteables-rise-rise http://thevagabondstudio.com/2014/04/vagabond-quoteables-rise-rise.html#comments Thu, 17 Apr 2014 04:19:02 +0000 Shai http://thevagabondstudio.com/?p=1597.html New feature alert! I am tentatively calling this ‘Vagabond Quoteables’, until we come up with a better name over on my fan page. Every Thursday, I will post a new awesome quote from one of my customer orders, and then relate it to life or business in some manner. My custom orders always make my […]

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Rise...and rise again

New feature alert! I am tentatively calling this ‘Vagabond Quoteables’, until we come up with a better name over on my fan page. Every Thursday, I will post a new awesome quote from one of my customer orders, and then relate it to life or business in some manner. My custom orders always make my wheels turn, and now they can turn with you as we discuss!

Feel free to leave your reflection or response to the quote in the comments!

I didn’t know much about the phoenix until Harry Potter came around, to be honest. I did, however, immediately fall in love with Dumbledore’s story of how the phoenix rises from it’s own ashes and begins again. Oh, how relevant is that to my own life – and I bet it does to yours, too!

How often have you had to start over?

How many times have you tried something and ‘failed’ (I don’t actually believe in failure, thus the quotes), and had to begin again?

Have you ever had to pick yourself up, wipe off the dirt, and keep going?

Lawd knows I have – many, many, many times. But, when it comes to my personal life, love life, business life, and even my academic career, I try to continue to ‘rise…and rise again’. Because when you stop doing so, even if you’re still physically living, you really do cease to exist.

What do you think? 

(p.s. Did you know you can order a custom, hand-stamped bracelet of your own?! Check out my shop!)

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Little Letters #45 http://thevagabondstudio.com/2014/04/little-letters-45.html?utm_source=rss&utm_medium=rss&utm_campaign=little-letters-45 http://thevagabondstudio.com/2014/04/little-letters-45.html#respond Wed, 16 Apr 2014 21:03:02 +0000 Shai http://thevagabondstudio.com/?p=1621.html Little letters is a (sometimes) Weekly Feature where you get to see inside my life a little bit, as I write mini-notes to various things and people I have on my mind, for one reason or another. Sometimes, I even curse inanimate objects. Dear Leah, He’s finally heeeeere! And, absolutely adorable. It’s been incredible, and […]

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IMG_20140328_074722

Little letters is a (sometimes) Weekly Feature where you get to see inside my life a little bit, as I write mini-notes to various things and people I have on my mind, for one reason or another. Sometimes, I even curse inanimate objects.

Dear Leah, He’s finally heeeeere! And, absolutely adorable. It’s been incredible, and often hilarious, watching this journey all up close and personal. I can’t wait to hear his hilarious stories.

Dear Customers, I love each and every one of you. I really, really do. But, for the love of God, don’t order something on Monday and expect it by Friday. My processing time alone is listed at 3-5 days! :P

Dear BSchool, You’re a world-changer, baby.

Dear Micro-Me, You’re officially using logic, manipulation, and having full conversations. Quit blowing my mind, kid…I may need it when your teen years hit.

Dear Peppermint Tea and Honey, Thank youuuuuu! Living in Georgia, I thought for sure I’d die of allergies this Spring. You have saved me from several allergy headaches already, and you rock.

Dear Spring, Either come, or go. This in-between, 78 degrees one day and 32 degrees the next thing has got to go.

Dear Lunar Eclipse, You ARE NOT my friend!!! Not.my.friend.

Dear New Project, I knew the last year was leading up to something awesome. I never, ever expected it to be you. <3

Caro te, Tu sei stato esattamente il supporto che mi serve. Grazie.

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Your Buyers Want More Than Colors and Dimensions! http://thevagabondstudio.com/2014/04/buyers-want-colors-dimensions.html?utm_source=rss&utm_medium=rss&utm_campaign=buyers-want-colors-dimensions http://thevagabondstudio.com/2014/04/buyers-want-colors-dimensions.html#respond Tue, 15 Apr 2014 11:19:30 +0000 Shai http://thevagabondstudio.com/?p=1604.html There were a million places I could start this series and, chronologically, it would make the most sense to start with something like ‘Picking your shop name’ or ‘Creating your product line’. We’re not going to work chronologically, though, for two reasons: 1) I want established Etsy sellers to have the ability to jump right […]

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Write Listings That Stand Out!

There were a million places I could start this series and, chronologically, it would make the most sense to start with something like ‘Picking your shop name’ or ‘Creating your product line’. We’re not going to work chronologically, though, for two reasons:

1) I want established Etsy sellers to have the ability to jump right in with us and

2) Listing descriptions are a very important part of Etsy selling – the listings description is where the customer ‘hears’ your voice. All too often, when the seller tries to establish a voice, they wind up doing so to match the business name rather than creating a business name that matches their style and voice. How backward is that?

My listings are also my second most complimented feature on my Etsy/Blog, so I like to think I’m pretty good at writing descriptions that sell. I mean, they do sell. (Photography is my numero uno complimented feature, for those wondering).

Listing descriptions, almost as much as photos (we’ll have a whole photography tip series, soon!), really sell an item. If a customer has any questions about the seller, how the item is made, dimensions, etc., they’ll look to the listing for help. And, even more important on Etsy, they’re looking for personality in that listing because they know they’re buying from an individual and not some wholesaler on Ebay or a big box store. The key to product listings is to make sure you include all of the information needed, without overwhelming the customer, while maybe (hopefully) even winning them over with you at the same time.

Tip #1) Hit the Important Stuff First

Straight off, tell the customer what they’re getting. If they’re getting 3 coordinating, hand-painted,  5×7 cards with matching envelopes, write that they’re getting 3 coordinating, hand-painted, 5×7 cards with matching envelopes. Keep it short and sweet. Some customers only want to know the nitty gritty, and they’ll want to find it without having to read the rest of the fluff.

Tip #2) Sell your item

This is my favorite part – in my shop, it’s called {The Story}. Here, you’re going to tell the customer how or why the product was made. Here, you’ll also inject some of your own personality. If you sell bath products, tell them how you came up with the combination of scents and what it feels like to smell or use that product. Use sense words, and really put them in the position of using or wearing your product. If I see a quote print that I like, I may buy it. If I see a quote print that I like with an item description telling me that it’s perfect for over-the-office-desk motivation, I’m way more likely to buy it. Why? Because I’m not buying a print, I’m buying motivation. Customers who buy my bracelets don’t buy them because they’re bracelets, they buy them because the words on them make them feel happy, loving, cherished, nostalgic, etc. – I’m selling the feeling that the bracelets give my customers. 

A-ha…see how that works? See why this is important? This little tidbit is what wins over the ‘eh’ customers. 

Tip #3 – The Details

Follow up with the rest of the details, including any sales you may have going on, whether or not you have free shipping – this is generally the ‘wow’ factor. I don’t have a ‘wow’ factor in my listings because I change my promotions quite often and have almost 100 listings – talk about a pain in the tush! What I do have, though, is a couple of links to other listings. We’ll talk about that in a bit.

Whether you have a ‘wow’ factor or not, this is the place to put other important dimensions, colors, or item details. Is it hypoallergenic? Organic? Fair trade? Is it hand-stamped and needs a ‘don’t expect perfection’ disclaimer (in much nicer, positive words!)? Stick that information here.

Tip #4 – Keep them Moving, and Upsell!

Make sure to include links at the end of your listing! Not only do you want to upsell your customers and remind them that you have other items they can add on or purchase as well, but this keeps the ‘maybe’ or ‘eh’ readers moving around your shop rather than leaving or heading back to the dreaded Etsy search bar. I have a couple on my listings, but the two I use most are these:

‘Like this bracelet? Want two? Check out the my 2 for $25 (that’s 10% off!) listings here!’ with a link,

and ‘Not quite what you’re looking for? Order a custom bracelet with a quote or phrase of your own!’ with a link

You can also include links to your shop sections, your About me – anything the customer might really find relevant and interesting, or further moving them towards being a paying customer.

Tip #5 – Promote, Promote, Promote!

You’re going to do two things here. First, promote yourself! Do you have a blog or awesome Instagram where customers can find discounts? Let them know. Were you featured in an article, Etsy blog post, or in a magazine? Link that here, too! Remind the customer that you’re awesome, and why, and they’ll want to buy from you. True story. Second, add in any customer testimonials here as well. I knoooow, they have the customer reviews section for people to read, but how often do we get emails from customers rather than actual reviews? Use them wisely!

Speaking of ‘we’, Bonus Tip Time: Unless you are a shop with more than one person, don’t use the term ‘we’. You’re an individual. Folks on Etsy like buying from individuals. Use personal pronouns and speak in first person!

And that’s it for our Etsy Seller Tips on writing listings that sell! If you like this article, you’re going to want to sign up for the Vagabond Vantage newsletter because I’m bringing together a whole series of these awesome tips, plus an eCourse, eBook, AND live community for Etsy sellers to grow their business! Sign up to stay in the loop!

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Manic Monday 4/13 – Chaos Abounds! http://thevagabondstudio.com/2014/04/manic-monday-413-chaos-abounds.html?utm_source=rss&utm_medium=rss&utm_campaign=manic-monday-413-chaos-abounds http://thevagabondstudio.com/2014/04/manic-monday-413-chaos-abounds.html#respond Mon, 14 Apr 2014 11:38:45 +0000 Shai http://thevagabondstudio.com/?p=1601.html   I don’t remember how I started the ‘Manic Monday’ posts, but I definitely remembered, this weekend, why my Mondays always seem a little manic. I tend to take the weekend to disconnect, at least a little bit. While it is my eventual goal to take weekends off like normal people, reality is that I’m […]

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ManicMondayKids

 

I don’t remember how I started the ‘Manic Monday’ posts, but I definitely remembered, this weekend, why my Mondays always seem a little manic.

I tend to take the weekend to disconnect, at least a little bit. While it is my eventual goal to take weekends off like normal people, reality is that I’m not only building a business (that technically encompasses two businesses), but I also have two children, undergrad courses, BSchool work, a Nonviolence Studies certification course, and then social media contracts out the yahzoo.

Disconnect? Doesn’t happen. I spend every other weekend ‘disconnected’ and relaxing, but catching up on school work at the same time. On the opposite weekends, when I have the kiddos, I spend a great part of it working, though I do so with them as much as possible. We generally spend Saturday afternoons and evenings together without distraction, going to the park, eating ice cream, going shopping, etc., but Sundays I work.

So, yesterday, the eldest took off to play with a neighborhood friend and Micro-Me just wouldn’t.stay.out.of.stuff. He reset the PC three times. He spilled his apples and, hours later, his crackers. He discovered Mini-Me’s roller skates and nearly cracked his head open on a door frame (all whilst laughing his arse off). After the 100th ‘Uh oh….Mommmmmmmyyyyyyyyy’, I finally took a deep breath, shut the computer and said ‘I can do this tomorrow’. And, I can. We spent the rest of the day getting into chaos together, watching his favorite Shirley Temple movie, and planting more of our container garden.

Now. Now I remember why my Mondays are so manic – I have so much catching up to do….and it’s worth every bit of the weekend fun.

This week, I’m focusing on getting the content written for the free ebook I’m going to release here in the next few weeks, so I can send it off to my amazing graphic designer. I have about two dozen bracelets to stamp, two conference calls, and an unreasonable amount of reading to finish for class.

What’s on your list for Manic Monday?

Lets Do This!

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